Dairy = milk = milk bottle = Dairy Bar. The most obvious—and fun—solution. A giant wire-frame milk bottle fronts the world famous Cornell Dairy Bar, and cow spots skim the walls of the dairy plant. Cows ‘hidden’ in the murals capture the imagination of passersby, churning the magic of the fully visible Willy Wonka-esque dairy plant machinery.
Cow spots herd the atrium lobby and winding stair to the observation deck. Molecular diagrams complete this comprehensive signage, wayfinding, and placemaking system, fortifying the building’s research function and brand across the entire complex including the winery, laboratories, classrooms and offices.