Making a Difference in Detroit

The Tributes initiative was conceived as a series of 30-foot tall, illuminated towers that relay the heritage of renowned Woodward Avenue, now designated as a National Byway. A tower is currently planned for each community—approximately 10 in all—along the 26 mile stretch of this historic route from Detroit to Pontiac. The Tributes graphically tell stories of the automotive industry, music, civil rights, art and culture, and labor movements, among others.

One of our favorite clients, Debbie Schutt, recently spoke to to the successful transformation of this roadway. Watch the video here.